Toy Box
Birmingham

Sector
PBSA

Client
Moorfield

Location
Birmingham

Role
Internal amenity

About
The interior of The Toybox is comprised of 290 new student apartments, with 74 commissioned to create the dynamic series of communal spaces that make up the ground floor area, including a reception, lounge, study area, gaming area, kitchenette, staff welfare space, toilets and fitness suite.

The design concept for the space was inspired by the location’s history and especially its industrial past, including the metalworking and the gold- and silver-smithing workshops Birmingham is famous for. We drew on the concept of raw, industrial workshops and contrasted that with the decorative and ornate items produced that would have been produced there.

The Toybox, Birmingham - student amenity design, exterior architecture at dusk, design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, breakout interior design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, receprion interior design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, entrance lobby design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, seating interior design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, seating area interior design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, seating area interior design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, breakout games interior design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, breakout interior design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, lighting detail interior design by 74 Interiors and Architecture
The Toybox, Birmingham - student amenity design, gym interior design by 74 Interiors and Architecture

“74 demonstrated their usual design flair and attention to detail on this project, creating an engaging and inspiring scheme inspired by Birmingham’s history of manufacturing “toys”. They successfully combined relevant historic features with modernity to create what we think is now one of Birmingham’s leading PBSA schemes.”

— Sadie Malim, Head Of Special Projects And Legal, Moorfield Group
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